Newport International Runway Group Tokyo Fashion: Group AOA Invited To 'TOKYO RUNWAY 2014'
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AOA is already being invited to events in Japan, despite the fact that they have yet to debut in the country yet.

The seven-member girl group was invited to attend the "TOKYO RUNWAY 2014" fashion show on September 7, according to AOA's official homepage.

"TOKYO RUNWAY" brings in around 15,000 people each year and reportedly invites 100 popular models and artists to the annual event. It is one of Japan's biggest fashion shows.

AOA has been invited as the only Korean artist to perform on stage. This announcement comes as news of the idol group's upcoming debut in Japan surfaces.

"This is AOA's Yuna! Guess what we're recording. It's none other than 'Miniskirt,' which received a tremendous amount of love and will be released in Japan in October!" tweeted the idol member in late July.

The members of AOA will also be performing for fans in the "A-Nation" festival in Japan on August 17.

AOA has made several huge accomplishments this past year.

AOA recently became the only Korean girl group to rank within the top 8 on Billboard's "K-pop Music Video Chart," according to the publication StarN. The group began gaining mainstream attention after their track "Bobbed Hair" was released.

Since their debut in 2012, the girls of AOA have also made major hits with their tracks "Elvis," "Get Out," "MOYA," "Shake" and "Short Skirt."

The girls celebrated their second debut anniversary on August 9. The members uploaded a special video clip on Facebook showing them singing a birthday song with a big cake in front of them.

Member Yoo Kyung, who was not able to participate in AOA's recent promotions, was also spotted in the video celebrating with the other girls.

"We were able to make it all the way here thanks to your amazing love. We will do our best to keep making better music," stated AOA.

Newport International Runway Group: The New Trend in Workout Fashion
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As the line between high fashion and activewear blurs, there are more ways than ever to look good while exercising and beyond.
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WHEN CARA DELEVINGNE stepped onto the runway at Chanel’s fall 2014 show last March, she looked as if she might be heading home from a Pilates session. The British model was dressed in a Pepto-pink, ab-baring top and matching leggings with bright running shoes and a tossed-on, elegant tweed coat as she strolled around a set made to look like a giant supermarket.

Some 70 looks followed - all variations on a sporty-stylish theme, all in the haute-banal environs of Chanel’s mock Supermarché. A master of social commentary, Chanel creative director Karl Lagerfeld seemed to have dreamed up his own version of something that’s happening right now on the streets and in actual grocery stores. To wit: a merger of two apparel categories - activewear and ready-to-wear - that have often intersected but have rarely been quite so interwoven.

Evidence of the phenomenon is everywhere you look. Nike Frees and Stan Smiths are the footwear of choice for women from London to Los Angeles, who pair sneakers as often with their Lululemons as with more refined pieces in their closets. Collaborations have popped up like beads of sweat in spin class: this spring, Nike teamed up with Givenchy’s Riccardo Tisci, and Adidas has recently worked with everyone from London designer Mary Katrantzou to stylish pop stars Rita Ora and Pharrell Williams. Fashion-conscious British active brand Sweaty Betty is in expansion mode with a third U.S. shop in the works. And un-sporty brands, like Tory Burch, have active collections in the works.

One of the biggest developments is next week’s debut of Net-A-Sporter, a new destination on luxury e-commerce site Net-A-Porter that will focus exclusively on all things active. It will launch on July 9 with 16 brands - including traditional ones like Nike and a number of new names - outfitting women for 11 activities, including yoga, tennis, spinning and running. “We found that there was a bit of a gap in our offering for someone who loves fashion and exercise and wants to look great doing it,” said Net-A-Porter President Alison Loehnis. “She shouldn’t be in any way shortchanged when it comes to exercise and looking great.”

Appropriately, the senior buyer charged with curating N-A-S’s mix of merchandise, Candice Fragis, is both a yoga enthusiast and devout fashionista. She’s focused on finding fitness gear made for both sweating and socializing. Lucky for her, a crop of newish labels fit the bill - Laain, Weargrace, Monreal, Bodyism and Lucas Hugh, to name a few - all of which Ms. Fragis snapped up. These brands use Italian fabrics, borrow inspiration from luxury designers and are yet more evidence of fashion and sport’s special new relationship. “The great thing with these labels is you can have a bit of everything: style and performance,” said Ms. Fragis. “We’re all going to the office, going to yoga or running home so our clothing has to fit together a little more now.”

That’s exactly why New York fashion publicist Robyn Berkley, who sees traditional activewear as “outdated,” created her label Live the Process, which launched in February at Barneys and will soon be sold on N-A-S. “It’s more about lifestyle. Activewear is just part of the picture.” she said. “My friends who used to go have drinks, now do Soul Cycle classes together instead. It’s about what to wear during these social engagements.” She describes her label as “Alaïa for activewear,” which translates to body-sculpting pieces in matte spandex like a color-blocked crop top with matching leggings or a dusty pink-and-floral leotard that could tuck nicely into a pair of faded jeans and hit the street.

If there’s a through-line for this new active genre, it’s that most brands are created by women with a professional background in fashion, who launched collections in response to a need in their own lives. Take Karen Joyce, founder of the serenely stylish yoga line Weargrace. Ms. Joyce, who worked first as an art director and later as an image director for Tom Ford at the Gucci Group for 15 years, began her label in 2012 after ditching corporate life to study yoga in India and Bali. “You don’t have to look like a jock to practice yoga, but you also don’t have to look like you’re fresh off the plane from Goa wearing ethnic hippie gear,” she said of Weargrace’s ethos.

Tamara Rothstein and Sheila McKain-Waid, the co-creative directors of London-based label Laain (the name is a combination of both women’s first, middle and last names), met while working in the design department of British brand, Daks. They refer to themselves as “mums on the run,” and have made pieces like denim-style jersey bike shorts (a best-seller) and a sleeveless, double-faced wool hoodie that would layer nicely under a blazer, to make their lives easier. “We built the line around our manic lifestyles,” said Ms. McKain-Waid. “We do school drop-off, we do a yoga class, we go straight to a meeting.” (The fact that both hold other jobs only makes things more manic: Ms. McKain-Waid is creative director for British heritage brand Jaeger and Ms. Rothstein still consults for major fashion brands.)

Pieces like Laain’s hoodie fit into one of N-A-S’s newly coined categories: après-sport. Those are the items you’re not necessarily sweating in but that help your performance gear gracefully make the transition to the world beyond the exercise studio. Ms. Fragis praised Laain, describing it as “if Jil Sander were to do activewear.”

Also to be carried on N-A-S is Adidas by Stella McCartney, a decadelong partnership which is certainly the pioneer of this group. The collaboration is still going strong: Earlier this year, a free-standing Adidas by Stella McCartney store opened in Miami, joining a London outpost which opened in 2012.

Clearly, there’s a need to be met. Then again, this trend isn’t just about need, it’s also about desire. As swimwear designer Lisa Marie Fernandez put it: “No one gets excited to go buy a pair of leggings. It’s not like a new shoe.” Ms. Fernandez hopes to change that with her collection, which launches exclusively on N-A-S in a couple months. The 12-piece offering, made in brushed microfiber, stretch jersey and neoprene, is designed with her favorite workout studios, like Ballet Beautiful, in mind. Each is named after a friend (e.g., a wrap top called “the Dree” after model Dree Hemingway). Added Ms. Fernandez, “The idea is to look like you’re not exercising.”

Newport International Runway Group | Match Made In Fashion Heaven
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Cara Delevingne’s Latest Collaboration With Mulberry

It’s a match made in fashion heaven: ‘it’ girl Cara continues as the face of British heritage brand Mulberry for the coming season.

As part of the campaign, Cara takes to the rolling hills of the Scottish Highlands in a variety of chunky knits, ribbed knee socks and plaids.

The images, shot on location by Tim Walker, tap into Mulberry’s winning advertising formula- stunning model + cute animals + quintessential British setting = successful campaign.

The model du jour appeared in the brand’s Spring Summer campaign in a tea party and also collaborated on a line of quilted leather handbags earlier this year.

The slim 5’9” model famed for her bushy eyebrows was discovered by her best friend’s mother, Sarah Doukas, who is the CEO of Storm Model Management.

To date she has stalked the runway for heavyhitters including Victoria’s Secret, Jason Wu, Oscar de la Renta, Burberry, Dolce & Gabbana, Fendi, Stella McCartney, Chanel and Donna Karan.

Newport International Runway Group to Real Life - Keira, Candice and Isabeli (Forum Buzz)
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Keira Knightley in Valentino Fall 2014
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Keira showed up to the New York premiere of Begin Again wearing a whimsical, bird-printed Valentino gown. Her version, with navy lining, was much more modest than the see-through runway version. She went for her usual smoky eye makeup and casually tousled hair.

“That premiere dress is very Keira, I like the quirkiness of the birds… And her eye makeup is so on point,” YoninahAliza commented.

“Can not get enough of the Valentino on her," posted gossiping.

“I adore the dress with the birds,” Platinum Blonde agreed. “It is gorgeous.”
Keira Knightley in Erdem Fall 2014
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Keira made a quick outfit change for the premiere’s after party, going for a shorter hem and bare shoulders in Erdem.

“I like the [Valentino] premiere dress a lot. I prefer the Erdem dress she wore to the after-party,” LolaSvelt posted.

Sebastiana wrote, “I like all of the dresses, although I like the Erdem the best.” She wasn’t a fan of the makeup, though. “Whoever does her makeup for U.S. premieres is consistently terrible,” she shared. “The eyes are always far too heavy.”

Candice Swanepoel in Christian Dior Fall 2014

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Candice attended the Dior Homme show in a look from the brand. She chose a menswear-inspired dress with sporty lace-up sides. Her slicked-back hair was similar to the beauty look on the runway, but she sexed things up by ditching the original white dress from underneath.

“Candice rocks Dior!” la veronika commented.

ParisFashionMuse let her snarky side out, saying, “Happy that Dior dressed her. God knows what she would have worn if they didn’t.”

Isabeli Fontana in Christian Dior Resort 2014

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Isabeli also turned it out in Dior at the Dior Homme show in Paris. Like Candice, she sported a bit of a wet-hair look. And where Candice wore less under her dress than was shown on the runway, Isabeli wore more — which in my opinion, may have been a mistake. The metallic brief and crop top shown under the sheer dress on the runway look much more compelling than Isabeli’s rumpled slip.

Nymphaea called the look “cheap.”

Versace-Goddess gave her a bit more credit. “Lovely Dior [dress] on [her]… Isabeli can’t go wrong with that,” she wrote.

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Fashion retailers fall after profits warning
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FORMER City favourite ASOS lost nearly one-third of its value today as a second profits warning in three months sparked falls among internet and fashion retailers.

The latest downgrade stemmed from the impact of a stronger pound on international sales.

The FTSE 100 Index slipped 5.1 points to 6813.5 during a session dominated by interest-rate decisions in Europe and the UK.

The European Central Bank (ECB) unveiled a package of measures aimed at getting banks lending in the euro zone, as it became the first major central bank to introduce a negative rate on overnight deposits.

This means banks will have to pay the ECB to deposit cash rather than receive interest.

The stimulus measures, including a cut in interest rates from 0.25 per cent to 0.1 per cent, came on a day when Bank of England policymakers voted to keep the cost of borrowing on hold.

As a result, sterling strengthened against the euro, at 1.23, while it also improved against the US dollar at 1.68.

In corporate news, the warning from ASOS that it has increased promotional activity in the womenswear sector meant Primark owner Associated British Foods fell 14p to 3034p and Next declined 5p to 6640p.

Outside the top flight, ASOS rival Boohoo.com fell 4.5p to 45p and Superdry firm SuperGroup dipped 12p to 1098p.

ASOS shares slumped by as much as 40 per cent at one stage, although recovered as the session wore on to close 31 per cent or 1403p lower at 3120p.

In the FTSE 100 Index, shares in medical devices firm Smith & Nephew surged amid speculation that a second potential suitor has been looking at a takeover of the business.

Medtronic is the latest name to be linked to the Hull-based firm, just days after US firm Stryker was forced to confirm that it had no current interest in a takeover bid. Shares in S&N were up 24p to 1088p, a rise of more than two per cent.

Housebuilder Persimmon was the biggest faller in the FTSE 100 Index after Halifax recorded the strongest monthly uplift in house prices since 2002, fuelling expectations that the Bank of England will take steps to cool the current property boom.

Shares fell more than five per cent or 70p to 1262p, although Bellway was 31p higher at 1436p after it reported an 11 per cent rise in its weekly reservation rate.

In corporate updates, AO World fell five per cent in the wake of its maiden set of results. The online appliances retailer reported an 11 per cent rise in underlying earnings to £11.2 million and said it had started the new financial year in line with expectations.

However, the impact of the profits warning from ASOS meant shares fell 13.3p to 248p.

The biggest risers in the FTSE 100 were Meggitt up 23.4p at 517.5p Smith & Nephew up 24p at 1088p, Ashtead up 17p at 917p and United Utilities ahead 15p at 883p.

Newport International Group Fashion Trends in Harajuku and Omotesando
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Tourism and Tokyo Fashion in Harajuku and Omotesando
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Harajuku is internationally famous because of fashion and the electrifying buzz of the main street which connects Harajuku and Omotesando. Trendy youngsters flock to the Takeshita-dori and this is what makes Tokyo fashion so special because the main street is so different and this applies to style, age group and the ambient feel. However, the distance between both places is so short and this is why Tokyo fashion is so special.

Harajuku and the area adjacent is not only focused on fashion because the Meiji Jingu shrine is the most opulent and sophisticated in Tokyo.  This stunning shrine is very symbolic and rich in grandeur and you have a lovely garden and many walkways in this spacious area. Also, it is a living shrine but because of the open nature of Shintoism you don’t have the overtly pious nature of Buddhism, Christianity and Islam.

Therefore, the Meiji Jingu shrine encompasses all the positives of the indigenous faith of Japan. The entire complex is about nature, prayer, relaxation, beauty in simplicity, space, and connecting with what you deem to be special. It can be a religious experience, a casual visit, a place for tourists to view, a place to escape the stresses of life, a picnic in the garden area and just a fluke visit based on having free time.  However, whichever it may be you won’t have any religious restrictions put on you unlike some other faiths which divide women and men and have restrictions on clothing.
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Meiji Jingu and Yoyogi Park are very close and this park also provides a spacious place to relax and enjoy a pleasant walk. Often you will see students rehearsing and relaxing with friends, local people walking their dogs, lovers holding hands, friends relaxing, individuals out for a stroll and many joggers keeping fit. Mixed in this environment will be tourists and Tokyoites from different areas who are out for a casual walk or taking a break from the fashion district and unwinding in nice surroundings.

However, for the lovers of fashion then Harajuku is all about stylish boutiques, the latest trends, daring fashion, and iconic companies like 6%Dokidoki which was created by the fashion designer Sebastian Masuda. Therefore, when leaving the main train station in Harajuku you can enter the world of fashion, Shintoism or escape by relaxing in spacious grounds in either Yoyogi Park or the Meiji Jingu shrine.

The magnet area for trendy teenagers and young adults is the Takeshita-dori which is a very narrow street but packed with vibrancy. Fashion boutiques are in abundance and you have several places to eat and drink but if you like tranquility then this isn’t the place for you. However, if you are new to Harajuku and want to feel the energy of teenage fashion and young adults, then a visit to Takeshita-dori is a must.
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Yet true to the nature of the entire area the fashion scene changes rapidly. Therefore, from walking down from the top of the main street from the Harajuku Yamanote train side and all the way to Omotesando which is connected with Harajuku by the same long street, then another fashion world will open.

This applies to famous international and Japanese boutiques and you have so many elegant and exquisite fashion companies to visit. The further you walk down and meet the Omotesando area then virtually every single boutique will be plush, exquisite and extremely sophisticated. Also, the elegant and enchanting Aoyama area is only around the corner.

However, just like the Takeshita-dori area and the main street which connects Harajuku and Omotesando are different worlds of fashion, the same also applies to the back streets of Harajuku and Omotesando. Therefore, it is vital to browse around the backstreets of both areas and the district which you need to walk through in order to reach Shibuya is awash with lovely fashion.

Boutiques in the backstreets cater for different styles and you also have sophisticated companies mixed together with independent boutiques. However, in the back streets you can relax and visit fashion companies which cater for street fashion, kawaii culture, Lolita fashion, and a plethora of styles.  Also, because of the nature of the backstreets then often you will see a new company by chance and this makes the entire area so fascinating.
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Ometesando Hills shopping complex is certainly worth a visit because the fashion boutiques inside are stunning and this applies to Japanese and international fashion. A partial list of exquisite boutiques inside Omotesando Hills includes Adore, Anterpima, Apartment Department, Betsey Johnson, Black Fleece, Escada Sport, iliann leob, Kiwa Sylphy, Martinique Le Conte, Milly, Tiara, Oriental News, Patrizia Pepe Firenze (Incontro) Tour H. creer (Merveille H.), Tracy Reese, Yves Saint Laurent, and Zara.

However Omotesando Hills website because you have so many other stylish and elegant boutiques in this stunning shopping mall.  Also, the architecture and lighting inside the building creates a lovely feel and you have many other types of stores like Createur Reveal (nail salon), hair make Pas de deux (hair salon), le bois (spa and beauty treatment), M.A.C. (cosmetics), and shu uemura beauty boutique (cosmetics).

Inside Omotesando Hills you also have many places to wine and dine and throughout Harajuku and Omotesando you will find many restaurants, bars, and café shops to enjoy and compliment your visit.

Turning back to the Meiji Jingu shrine this Shinto place of worship reminds you of the real nature of life. Also, the enormous Torii gate is a reminder of your own individual mortality because of its strength and size compared with mere mortals. Also, unlike people who share fleeting moments, this tower of strength will remain.
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In this sense, the fashion area and the most grandeur Shinto shrine in Tokyo make perfect sense, with regards to sharing the same environment. This applies to the spiritual nature of people and the power of nature within our world. At the same time, exquisite fashion and new trends is a reminder of vitality, creativity, freedom, joy, escapism, feel good factor, love of fashion and other aspects which will apply to individuals differently.

Harajuku and the surrounding area which encompasses Aoyama, Omotesando Hills and Shibuya is a clear indicator of the richness of Japanese culture and the power of Tokyo. The Meiji Jingu Shinto shrine and fashion districts of Harajuku and Omotesando work perfectly alongside relaxing in Yoyogi Park. This is because each area is a jigsaw piece which collectively creates a special and exclusive environment.

Newport International Group Fashion Trends: Who Made The Fashion Rich List?
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Newport International Group Fashion Trends Who Made The Fashion Rich List
Original Source at VOGUE NEWS

NO ONE with a fortune under £85 million made it into The Sunday Times Rich List top 1,000 this year - and the fashion industry is responsible for a healthy slice of that growth.

The industry is buoying the money-makers in Europe, with 10 of the 25 richest people having made their earnings in the fashion, beauty or luxury-goods industries, while the richest person on the continent is Amancio Ortega, the Spanish founder and owner of Zara's parent group, Inditex.

The guide also notes that the Beckhams' combined fortune has risen by £10 million to £210 million this year, thanks in no small part to the continued growth of Victoria's label, but the couple are still some way behind fashion's top earners. The Weston family, which controls Selfridges as well as Primark, lead the list with £7.3 billion; Arcadia owner Philip Green is third in the industry, with a fortune of £3.88 billion; while the owners of Matalan (John Hargreaves and family - who also own shares in Julien Macdonald and Nicole Farhi), New Look (Tom Singh and family), Monsoon (Peter Simon and family), Mulberry (Christina Ong and family), and River Island (Bernard Lewis and family) also make the fashion list.

François-Henri Pinault and wife Salma Hayek, who reportedly moved to London this year, were fifth on the fashion millionaires list, with a wealth of £2.38 billion.

Newport International Group Fashion Trends: Lorraine Kelly launches her own clothing line
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Daytime TV treasure, Lorraine Kelly, has taken to the fashion circuit to in a bid change older women's approach to style.

The ITV presenter has today been announced as the brand ambassador of fashion retailer JD Williams, beginning her role as the brand relaunches in July for the autumn season.

Lorraine will also dabble in the world of design for spring of next year when she launches her own fashion collection for the brand that will be available from January 2015.
The partnership will also see Lorraine feature in a brand new TV advertising campaign in a bid to cater for women in their 50s who feel as though other clothing retailers have let them down.

For the daytime TV star - who is famous for her figure flattering outfit choices - this seems like the perfect partnership so it's a wonder she didn't do it sooner. However, Lorraine reveals that it has always been on her to do list.

'Designing a fashion collection has always been a dream of mine and I am delighted to be working with JD Williams' said the presenter.

The over 50 female fashion market in the UK is currently worth £2.5 billion per season, and is the fastest growing fashion sector, so it is surprising that it is so under-catered for.

However, Lorraine is hoping that her work with JD Williams might help to change that.

'It's more than just creating clothes though, I want to help women realize that they don't have to give up on fashion once they hit 50; these days, age should not be a barrier to looking terrific' she added.

Lorraine, who is 54, said she had met many women her age who have struggled to find clothes that both flatter a slightly older figure while remaining stylish.

'As we get older our bodies naturally change, and I receive so many questions from women who want to feel stylish, but who get frustrated by the lack of choice, size and fit on what's out there, and I'm now really excited to be able to offer them a stylish solution.'

In addition to modeling and designing her own fashion collection, Lorraine will be providing JD Williams' customers with regular tips and fashion advice through social media, and other communication channels throughout the year.

Chief Executive of N Brown Group plc, Angela Spindler, said that when it came to choosing a brand ambassador, Lorraine Kelly was the perfect fit.

'I can't tell you how excited we all are. When we looked at who we'd like to work with on a new collection Lorraine came top in all our customer and colleague research. She's aspirational yet accessible and always perfectly dressed, the prefect role model,' said Angela.

Angela added that they wanted to make fashion less of a stress for the older woman.

'We're excited to be able to offer our customers great quality fashion at affordable prices. Our mission is to make fashion easy and enjoyable regardless of size or age. There's a real gap on the high street at the moment, as no one seems to offer the over 50 woman the latest looks that are designed to create a comfortable flattering fit.

Newport International Group Japan Fashion Trends Remain in Vogue
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The luxury fashion market in Japan is internationally famous because this country is known to consume more items than any other nation. This reality means that major cities like Tokyo, Osaka, Kobe, Nagoya, Sendai, Yokohama and many others are awash with the crème de la crème of major international and Japanese luxury brands. Department stores also play a major role because some of the finest stores in the world are found in Japan. Therefore, with positive economic signs on the horizon in Japan based on strong sales for many retail companies in early 2014, then many new developments should open-up throughout the remainder of the year.

Indeed, one amazing feature of the Japanese luxury fashion market is that despite negative economic growth it appears that this sector ticks to a different tune. Areas like Kobe and Osaka are extremely close thereby both major cities enhance each other. These two cities also have a very vibrant fashion scene which caters from the most exclusive boutiques in the world to mainstream fashion. Also, Osaka is a major city by itself and when connected with Kobe then you have one continuous huge fashion market.

In another article by Modern Tokyo Times it was stated about Osaka that “If you really want to feel a special vibe then a visit to the Midosuji Boulevard is a must. This area is blessed with being tree-lined and you have a really nice feel to this part of Osaka. Also, if you have time on your hands then the mixture between this area and Namba is extremely illuminating. On top of this, you are blessed with so many amazing boutiques to visit and the cultural changes between the Midosuji Boulevard and the 24 hour vibrancy of Namba highlights the power of culture in Osaka.”

“A partial list of companies based in Shisaibashi and the surrounding area includes Chanel, Gucci, Dior, Coach, Armani, Fendi, Rolex, Cartier, Dolce & Gabbana, Diesel, Louis Vuitton, Omega, Versace, Yves Saint-Laurent, Dunhill, BVLGARI, Givenchy, Beams, H&M, Ships, Uniqlo, United Arrows, Franck Muller, and many others including Benneton. This partial list highlights the high octane nature of fashion in this adorable part of Osaka and if you are a fashion guru then this area is a must place to visit.”

Meanwhile, in Tokyo you have several adorable leafy districts to enjoy exclusive fashion. The vibes of Aoyama, Ginza, Omotesando and Yurakucho springs to mind quickly. Likewise, in powerful fashion districts like Ikebukuro and Shinjuku you will find a wealth of many different styles. Mixed in within the diverse fashion angles of Ikebukuro and Shinjuku are also exquisite luxury brands which can be found in various trendy parts of these two amazing fashion districts.

Major luxury brands like Louis Vuitton, Bulgari, Hermes and a whole host of other luxury brands have heavy exposure in Japan. Indeed, for many luxury brands it is clear that Tokyo and Osaka, and other powerful cities, are a collective saving grace during global economic downturns. After all, the so-called “two lost economic decades” in Japan doesn’t appear to have altered the allure of luxury fashion brands throughout this country.

Therefore, Japan is often the fashion stepping stone prior to entering the Chinese and South Korean market for the majority of famous boutiques. Japan is not only tried and tested but this nation continues to attract new forces within the world of fashion. Also, for many famous international designers who were outside of the Japanese fashion market, then in time this often changes because the lore of Japan is too strong. This fact naturally follows on from the buzzing and vibrant fashion scene throughout Japan and which is expressed openly in major cities like Tokyo and Osaka.

The President of Gucci stated in the past that “Japan is one of the biggest and most important luxury markets in the world, with sophisticated and technological consumers. In the last ten years, the most important brands went through times of difficulty, and the situation is still complex. The year 2011 was a time of recovery both in terms of revenues and brand recognition among Japanese clients….We are still investing a lot, both in terms of quality and marketing, there probably is no other market other than Japan in which Gucci’s positioning is more appropriate.”

Gucci therefore is highlighting both the complex nature of the luxury fashion market in Japan. Yet at the same time he is making it clear how important Japan is for many famous luxury brands. It is this reality which keeps on pulling in new exquisite designers who enter the vibrant Tokyo and Osaka fashion scene. Of course, each new luxury brand will adopt a different approach to expanding in Japan but a great emphasis is put on expanding in Tokyo and Osaka – and in time – to expand in other major cities like Kobe, Nagoya and so forth.

It is also factual that the vast majority of international luxury brands base themselves in Japan first before expanding to China and South Korea. Therefore, despite the negative global economy it is abundantly clear that for fashion lovers it is “business like usual.”

Kaste ut din tights: sommer trender for 2014
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Strukturert figurer, moderne blomster mønstre, tribal påvirkninger, kunst-bøyd design og klumpete sandaler.

Description: Lavender fields dress, e246, feeg.ie
Det var ikke noe tempererte Stephanie Solomon's spring mote prognose. "Din strømpebukse, kaste dem ut," hun oppfordret. «Kvitte hatten, din skjerf, men mest av alle disse slangen. Du vil aldri se dem igjen." Salomo, frittalende mote direktør for Herren & Taylor, var så godt som hennes ord, snu opp for lunsj på en sjeldne milde ettermiddag tidligere denne måneden, sin egen kalver blottet i påvente av en sesong som utvikler seg, i hennes vurdering, som "den største feiringen vi noensinne har sett."

Ekstreme selv om det høres, hennes er sprelsk reaksjonen på en tilsynelatende endeløs vinter, følelsesmessig ladet svaret måneders oppdemmet lengsel etter en etterlengtet tine. Lignende følelser er blir ekko i år av en kohort av kjøpmenn, trend seere og designere exhorting sine kunder å skuldertrekning av deres ullen lag for en rekke spenstig humør-løftere. Hva er de forkjemper? Kalv-beite skjørt; beskjæres arc-shouldered topper som bare oppfyller de høye waistlines nyeste bukser eller skjørt; og bukser så flytende de rippel. Like høyt på sine lister: zesty neopren eller maske biter lånt fra gym. Og, mest overbevisende flust av blomster: en overdådig visuell metafor for løfte om våren.

"Du ikke kan snakke om sesongen uten å snakke om floral trykte kjole," sier Beth Buccini, partner, med Sarah Easley, i Kirna Zabte, SoHo utpost for eventyrlystne design. Easley var ikke mindre overstrømmende, legger til, "Vi ser en hage eksplosjon av blomster i tusen varianter." Like leopard og cheetah før dem, floral har blitt så gjennomgripende i markedet, la hun til, at de er klar til å bli "de nye sommeren nøytrale." Poppies og peoner, påskeliljer og tusenfryd og glorete flust av hothouse blomstrer har passert selge gulvene. Deres overdimensjonerte blomster, moodily etset på mørke eiendom, utlån livfullheten til alt fra skulpturelle jakker maxi-kjoler, ryggsekker og Birkenstocks.

Blandet med prikker eller geometriske datamaskinen utskrifter, tilbys rett opp i nostalgisk tapetmønstre eller sprengt i 1940- og 50-tallet retro design, kan blomstrende utskrifter mildne starchiness en arkitektonisk strukturerte kjole eller et skjørt som står flott fra kroppen. De kan gi en svimmel kontrapunkt til en grundig sammenlignet-down silhuett, som Sheila Aimette, bemerket vice president i WGSN, en trend som prognoser selskapet.

"Det er ikke noe gammeldagse eller floozy om dem," sa hun. "De gi kvinner en grunn bort fra sin komfortsone når de butikk." Forhandlere er bank, noe som gjør det til et oppdrag å ta floral meldingen viral, spre en smitte ment å friste selv når skittish forbrukere

"Når det er vanskelig å få kvinner å engasjere seg i Kjøp mote, ikke bli overrasket om store, fet floral kommer ut," sa Marshal Cohen, den viktigste bransjeanalytiker med NPD Group, som rapporterer om trender blant forbrukerne. Presiserer at salg av kvinners klær har ligget etter menn for første gang på et tiår, han lagt som, sammen med pulserende farge, iøynefallende floral har blitt en viktig merchandising tool. "De er en måte å få forbrukerne til å anerkjenne at noe nytt og dramatiske skjer," sa Cohen.
Description: Peter Pilotto
London designere som Peter Pilotto (se forlate), Mary Katrantzou og Erdem Moralioglu har praktisk talt bygget sine merkevarer på splashy botaniske utskrifter. Men hage mønstre var et pågående avvik for Markus Lupfer, som viste fra sin sedvanlige behersket palett denne sesongen for å opprette flere lappeteppe floral inspirert av Tracey Emin sofistikert dyner.

"Hva jeg ønsket å oppnå," sa han, "er en spiller mellom noe nostalgisk og noe svært moderne, mellom noe feminin og litt slem." Og svaret hans muntre men verdslige design har vært oppmuntrende. "De var helt nytt for oss, men bra for vår merkevare," sa han. "Jeg føler at det er noe spennende å bygge opp i fremtiden." Andre begynte kartlegge våren retning så tidlig som et år siden. "Du har en følelse at noe er i luften," sa Tom Mora, visepresident for kvinners design på J. Crew, som tok sjansen på floral mønstre ulikt noe sett i naturen.

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